Our objectives were divided into three main elements:
To be the leading banking exchange company in Yemen with a wide range of banking services in order to meet the needs of our customers and achieve their ambitions.
Honesty, commitment and quality in serving our customers.
Develop a variety of innovative banking services that meet the needs of all our customers.
To be the best choice for customers during their journey to seek knowledge and excellence.
To fulfil our commitments towards customers and society.
keep abreast of the rapid and significant development of the world of finance and exchange in an attempt to achieve leadership and excellence in our field of work.
Teamwork - Commitment to success - Spreading banking awareness.
Building bridges of mutual trust and communication with the local community.
Focus on the aspirations, needs and interests of customers.
Developing our local community with higher values and principles in banking.
Excellence in providing prosperous and exclusive customer service to our customers.
Focus on strengthening the capabilities and skills of employees in the banking sector.
The strategic alliance domestically and internationally to benefit from effective experiences supporting and developing our banking services.